* Genevieve Li Freelance2025 WIP Branding
Editorial
Art Direction* SookiThe Collected Works2025 WIP
Branding
Packaging
Illustration
Art Direction* HovrThe Collected Works2025Hovr is a no-code tool that adds interactive previews to websites, allowing users to explore destinations, amenities, and experiences by hovering over text or images. For Hovr’s brand refresh, the new identity reflects its intuitive, layered experience with a clear, engaging design. The playful, motion-driven system makes it easy for businesses to showcase content seamlessly. Nimbus, the newly introduced bird mascot, symbolizes Hovr’s ability to hover, explore, and offer a broader perspective. Branding
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* Pluto TV
Gretel2024
Pluto TV is a free ad-supported streaming television service owned and operated by the Paramount Streaming division of Paramount Global. The new branding system focuses on revamping the brand expression— so audiences everywhere know, feel, and believe how Pluto TV is different. The core idea of this rebrand is "find your orbit." Using 3D spaces to show the whole Pluto universe to be more involved and playful.
Branding
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UI/UX